Universal Music Still trying to benefit from the CD

In the last few years, prices for CD has been reduced from a high-price of about 17 to almost 12 dollars. This is an incentive strategy by global music companies that try to attract consumers.

The problem is, that even CDs have become cheaper, it is more convenient to buy or share mp3 files in the internet. Therefore, cutting prices had only a marginal effect on CD sales, since sales in terms of volume decrease from year to year.

here are some recent strategies for adapting their business models to consumer behavior:

Media-on-demand is the solution for creating new and diverse entertainment distribution channels. It opens up non-traditional avenues for reaching consumers, thereby generating incremental revenue.

MOD SYSTEMS BRINGS DIGITAL ALBUM AND SINGLE TRACK MUSIC SALES TO RETAIL STORES

Universal Music and other majors agree with that solution and try to retrieve revenues.

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